#DoTheHaka campaign

Before each match, the All Blacks perform an ancient ritual dance called the Haka, which symbolises the triumph of life over death and gets the team pumped up to play.This campaign was commission by the All Blacks’ major sponsor, AIG Insurance, to educate audiences about the ancient Haka dance and to raise awareness & excite fans for The All Blacks vs. the US national team match that was held on November 1st in Chicago.